The movie: Scream is a unique movie mixing the fear of a horror movie and the tongue-in-cheek humor of a comedy. I, and I assume most people, would class Scream as a spoof, although it could be seen as a comedy-horror hybrid.
The trailer itself does not imply or involve any humor as such, despite the voice over maybe being a little sarcastic or over the top. It seems to be a normal, orthodox horror trailer with the fast paced takes and cuts, music etc. My immediate impression of the trailer was at the beginning, it could have been any genre, with the girl on the phone. It is then revealed to be a horror or thriller trailer of sorts when he asks the girls name because he wants to know who he's looking at. This shows that the person on the phone is likely to be an antagonist or villian. I also thought that through the main part of the trailer that they concealed the killer quite well, showing his mask only in flashes and a few seconds. If I had not seen the movie, I imagine that would have enticed me to see it.
From what the trailer reveals, the story of the movie is an obsessed horror movie fan who decides to make his own horror movie situation. From footage, there is a character who also is a fan of horror who tells everyone about what happens in horror movies and the conventions of a killer in a horror movie. This gives a slight humorous edge to the trailer and grounds the idea that the movie doesnt take itself too seriously.
The trailer has lots of tools to make the viewer go and pay for the movie. For example, the audience must be aching to see who is behind the mask, why they choose to kill and how it all ends. The trailer slowly leaks the story and gives just enough information on the plot to entice the viewer, and then the information feed stops and the viewer is left wondering about the movie.
There is one big movie star: Courteney Cox. This is a big driving force behind the trailer as she has a lot of screen time despite being somewhat of a minor character in the film. It shows that the movie has good funding and has caught the attention of a popular hollywood actress which could in turn, catch the attention of a lot of potential viewers/buyers.
Finally, the editing of the trailer reinforced the overall tone of the trailer with the half-serious voice over and the super imposed 1950s style titles. This makes sure the audience know it is a horror movie but has an underlying theme of subtle humor.
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