Audience research questionnaire
1. Please
circle you gender – MALE / FEMALE
2. Write in
the provided space your age in years ……....
3. On a scale
of one to ten, circle how much you enjoy horror films
1 2 3
4 5 6
7 8 9 10
4. If
applicable, state your favourite horror film ……………………………………………………………
5. Where do
you usually watch horror films?
At Home / At the Cinema / At a Friend’s / Other
6. What
attracts you to see a horror film?
……………………………………………………………………………………………………………
7. Would you
see a movie if it had your favourite actor in it? – YES / NO
8. Would a
trailer entice you to go and see a film? – YES / NO
9. Where do
you hear about new films?
Internet / Posters / TV / People / Other
My questionnaire contains all questions that i thought were good tools for withdrawing the right information from my target audience. I have included questions on demographics and psychographics such as gender and age questions, also where people watch films, reasons to go see a movie and advertising questions. I think these will help collect the correct information as it gives a good insight into where films fit into the everyday lives of people and reasons for why they do or dont watch films.
Results
male: 6
female: 4
age average: 24
horror enjoyment rating average: 7/10
favourite horror films: Blair Witch, Halloween, Saw, Skeleton Key, Strangers,
watch at home: 4
watch at cinema: 5
watch at a friends: 3
other: 0
what attracts them to see a horror movie: Adverts, suspense, director, cast, hype, friends, word of mouth
favourite actors appearance: 9/10 said yes
would a trailer entice: 8/10 said yes
hear about it on internet: 3
hear from posters: 0
hear from tv: 5
hear from people: 4
other: 0
Collecting the results from my questionnaire, i found that the average rating of horror film enjoyment is 7 out of 10 which means that the majority of people enjoy horror films. Most people said they watch horror films at the cinema and some commented that they will normally watch a horror film at the cinema and not again.
My questionnaire contains all questions that i thought were good tools for withdrawing the right information from my target audience. I have included questions on demographics and psychographics such as gender and age questions, also where people watch films, reasons to go see a movie and advertising questions. I think these will help collect the correct information as it gives a good insight into where films fit into the everyday lives of people and reasons for why they do or dont watch films.
Results
male: 6
female: 4
age average: 24
horror enjoyment rating average: 7/10
favourite horror films: Blair Witch, Halloween, Saw, Skeleton Key, Strangers,
watch at home: 4
watch at cinema: 5
watch at a friends: 3
other: 0
what attracts them to see a horror movie: Adverts, suspense, director, cast, hype, friends, word of mouth
favourite actors appearance: 9/10 said yes
would a trailer entice: 8/10 said yes
hear about it on internet: 3
hear from posters: 0
hear from tv: 5
hear from people: 4
other: 0
Collecting the results from my questionnaire, i found that the average rating of horror film enjoyment is 7 out of 10 which means that the majority of people enjoy horror films. Most people said they watch horror films at the cinema and some commented that they will normally watch a horror film at the cinema and not again.
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