3. What have you learned from your audience feedback?

When producing an advertising and promotional campaign for a film, audience feedback is paramount. The reason for audience feedback being so important is that a distributor needs to find out exactly how to get the audience to watch the film, normal questions in research such as this are; how often you see movies, how likely you are to see movies at the cinema or buy them on DVD, what kind of film is their favourite, age, gender etc. This then gives the distributor a better outlook of how to entice an audience into watching/buying their movie.
       I created a questionnaire containing specific questions, narrowing down my most suitable target audience and information about them. My questions included age and gender (demographics) and questions about film, such as how often they go to see one and what would make them more likely to see one. I distributed the questionnaire to classmates, family and friends to get a good mix of age and gender etc.

Questionnaire feedback details
I asked a variety of people specific questions so i could gather results predetermined on what i wanted the outcome to be. My first question asked the answerers their enjoyment of horror on a scale of 1 to 10. The average rating was 7 meaning the audience i provided with questionnaires were somewhat suitable to advertise to for my film. The second question i asked was what their favourite horro movie was. The reason i asked this question was to get a decent read on what type of horror people generally enjoy. The result of this tended to be films where the killer stalks  his victims, for example. Friday 13th, Halloween and The Strangers. I asked, after this, where they most frequently watched films out of cinema, home or at a friends. most said at a cinema, and fewer said at home. The important information i gained from this question was where i could most successfully release this film: Cinemas or straight to home DVD. I also asked straight out, what would entice them to see a horror film. I received answers such as a favourite actors appearance, the director, a good advertisment. This gave me a better angle on what people admit they would be persuaded to go see a film. One of my most important questions was how the answerers hear about films. I recieved answers from set questions i.e. hear from people, see on internet, see on TV or see outside (posters, magazines etc.).
        All of these answers gave me a better impression of what my target audience likes and dislikes about films, what would entice them to go and how they hear about them, meaning i could then improve my marketing campaign based on solid feedback from the audience i aim to sell my product to. this also changed some of the attributes of my final product (trailer) and my ancillary texts (magazine, poster) in the sense that we made the whole theme of '2' darker, more gritty and a lot tenser. It made my poster more simplistic, but staying just as effective, and the same applies to my magazine cover.